- By Dana Sparks
Media Advisory: VICE Media Founder Shane Smith Announces $500,000 Matching Gift to Fund Cancer Research at Mayo Clinic
WHAT: On Friday, Feb. 27 at 10 p.m. ET/10 p.m. PT, HBO will air a documentary from VICE Media entitled Killing Cancer, which follows pioneering cancer researchers including those at Mayo Clinic Cancer Center. The broadcast will conclude with the announcement of a matching gift campaign established by the documentary’s host and producer Shane Smith to fund cancer research at Mayo Clinic.
WHO: Shane Smith, CEO and founder of VICE Media, is no stranger to the impact cancer has on families. To honor his mother, a cancer survivor, Smith is establishing a $500,000 matching gift to fund cancer research at Mayo Clinic.
WHEN: Gifts made between February 27 and April 28, 2015, qualify for this matching gift opportunity.
Joe Dangor, Mayo Clinic Public Affairs, 507-284 5005, firstname.lastname@example.org.
About VICE Media
VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates out of 36 countries, and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division.
VICE’s digital channels include VICE Sports, a sports channel; MUNCHIES, a food channel; VICE News, a dedicated news channel; Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance music and culture; and Fightland, a channel dedicated to the culture of MMA. VICE acquired British fashion publication i-D in 2012 and re-launched i-D’s digital presence at i-D.co, a video-driven fashion site. In 2013, VICE launched a news-magazine series on HBO titled VICE. The Emmy Award-winning series just completed its second season; seasons three and four to air in 2015 and 2016.
About Mayo Clinic Cancer Center
As a leading institution funded by the National Cancer Institute, Mayo Clinic Cancer Center conducts basic, clinical and population science research, translating discoveries into improved methods for prevention, diagnosis, prognosis and therapy. For information on cancer clinical trials, call 1-855-776-0015 (toll-free).
About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to medical research and education, and providing expert, whole-person care to everyone who needs healing. For more information, visit http://mayocl.in/1ohJTMS, or http://newsnetwork.mayoclinic.org/.