Mayo Clinic News Network

News Resources

Content, Format, Embargoes, Calendar, Archive

Content/Format -After becoming a member, you will enter Mayo Clinic News Network through a password protected url on our home page.  You will be able to preview the story, then choose what type of documentation, video, and audio meets your needs.

Deliverables- Will be proactive, (breaking news) reactive (response to news of the day) and evergreen (undated material focused on healthy living)

It is our goal to deliver as many options as possible on each story. Our award-winning editorial team will make these decisions on a case by case basis.

Updates -To help you plan, you will receive regular notifications of important stories, which will also appear on the top of our page in a crawl format.

Script or News Release-Every story will contain a pdf document

Video Format- All video can be embedded or downloaded in MOV and MP4

Video Feeds- Depending on the story, video will be sent as:

Sound on Tape (SOT)- Interviews with experts and patients.

B-Roll (video) -Pictures of location and activity of story subject

Packages PKGS- Narrated voice track and a natural sound version of  edited report

Audio-Will be fed in a MP3 format

Audio (Actualities) Interviews with experts and patients

Pictures- Will be accessible as  jpg files

Embargoes, Releases-When a story is posted with green coding above the video, it is available for release. An embargoed story will be posted with red marking and a countdown until the public release time. As a member you will be permitted access to the embargoed information with audio, video, and background. This will give you time to gather reaction, plan and write.  Once the embargo is lifted, you are free to use all the Mayo Clinic News Network material.  Violation of an embargo release will result in penalty, up to and including dismall from Mayo Clinic News Network.

News blog -After the embargo is released, within a reasonable amount of time, stories originating from Mayo Clinic News Network will be posted onto the Mayo Clinic News Blog for the public.  The News Blog will publish elements from the story, but Mayo Clinic Network will house more in-depth content, including more video, interviews, and documentation aimed specifically for journalists. We want to give you as many tools as possible to produce a compelling report. 

Calendar (can we put a link on the calendar that will explain this) The editorial team at Mayo Clinic News Network will update this calendar with upcoming health, science, research events, conferences, and news events.

Archive Material posted on Mayo Clinic News Network will be carefully tagged by condition and topic. When looking for a story simply type in your terms in the search box in the upper right which will contain stories that have been published.  The story you locate will include the same multi-media elements of video, audio, and text  as it did at the time of delivery.Content/Format -After becoming a member, you will enter Mayo Clinic News Network through a password protected url on our home page.  You will be able to preview the story, then choose what type of documentation, video, and audio meets your needs.

Deliverables- Will be proactive, (breaking news) reactive (response to news of the day) and evergreen (undated material focused on healthy living)

It is our goal to deliver as many options as possible on each story. Our award-winning editorial team will make these decisions on a case by case basis.

Updates -To help you plan, you will receive regular notifications of important stories, which will also appear on the top of our page in a crawl format.

Script or News Release-Every story will contain a pdf document

Video Format- All video can be embedded or downloaded in MOV and MP4

Video Feeds- Depending on the story, video will be sent as:

Sound on Tape (SOT)- Interviews with experts and patients.

B-Roll (video) -Pictures of location and activity of story subject

Packages PKGS- Narrated voice track and a natural sound version of  edited report

Audio-Will be fed in a MP3 format

Audio (Actualities) Interviews with experts and patients

Pictures- Will be accessible as  jpg files

Embargoes, Releases-When a story is posted with green coding above the video, it is available for release. An embargoed story will be posted with red marking and a countdown until the public release time. As a member you will be permitted access to the embargoed information with audio, video, and background. This will give you time to gather reaction, plan and write.  Once the embargo is lifted, you are free to use all the Mayo Clinic News Network material.  Violation of an embargo release will result in penalty, up to and including dismall from Mayo Clinic News Network.

News blog -After the embargo is released, within a reasonable amount of time, stories originating from Mayo Clinic News Network will be posted onto the Mayo Clinic News Blog for the public.  The News Blog will publish elements from the story, but Mayo Clinic Network will house more in-depth content, including more video, interviews, and documentation aimed specifically for journalists. We want to give you as many tools as possible to produce a compelling report. 

Calendar (can we put a link on the calendar that will explain this) The editorial team at Mayo Clinic News Network will update this calendar with upcoming health, science, research events, conferences, and news events.

Archive Material posted on Mayo Clinic News Network will be carefully tagged by condition and topic. When looking for a story simply type in your terms in the search box in the upper right which will contain stories that have been published.  The story you locate will include the same multi-media elements of video, audio, and text  as it did at the time of delivery.