ROCHESTER, Minn. – Mayo Clinic has developed and launched a new concept for Discovery’s Edge, its research magazine. The new approach adds videos, animations, medical imagery, weekly news briefs, and news features, while maintaining its longstanding appeal to thousands of readers interested in medical discoveries and emerging research. Discovery’s Edge continues its popular in-depth articles on medical research written by some of the nation’s top science writers. The new platform complements the print and digital magazine versions, which appear twice annually, and replaces an online presence that began in 2004. In 2016, a Spanish language edition will be available.
“Today’s research determines tomorrow’s medical treatments,” says Gregory Gores, M.D., Mayo Clinic’s executive dean for Research. “Discovery’s Edge is our messenger, telling our story on behalf of the thousands on our research teams working to find those solutions.”
MEDIA CONTACT: Bob Nellis, Mayo Clinic Public Affairs, 507-284-5005, email: email@example.com