Mayo Brothers Flex against Colorectal Cancer in “Stronger Than That” Video
Mayo Clinic’s founders join patient activists, celebrities, employees from all three Mayo Clinic sites and two iconic American statues in a new music video supporting the #StrongArmSelfie campaign to promote colorectal cancer screening.
The video is based on “Stronger Than That,” the song BBR Music Group's Craig Campbell wrote and recorded to support the Fight Colorectal Cancer awareness campaign. Campbell is donating all proceeds from download sales of the song to @FightCRC, and Bayer Healthcare is giving @FightCRC $1 for each #StrongArmSelfie photo or brief video posted publicly to Twitter, Instagram, Facebook, Flickr or Vine, up to a maximum of $25,000.
The Mayo Clinic production combines video clips of Mayo staff and #StrongArmSelfie social network posts to illustrate Campbell’s anthem. It also includes animations of the Statue of Liberty, the Lincoln Memorial and an iconic statue of William J. Mayo, M.D. and Charles H. Mayo, M.D. It’s available on Mayo Clinic’s YouTube channel.
MEDIA CONTACT: Lee Aase, Mayo Clinic Public Affairs, 507-284-5005, email@example.com