ROCHESTER Minn. – Mayo Clinic today announced that fundraising associated with the VICE documentary “Killing Cancer,” which aired on HBO earlier this year, has exceeded $2 million. This achievement was reached a month earlier than anticipated.
The Killing Cancer campaign also set a record at Mayo Clinic with 30 percent of gifts received online, compared to 10 percent for previous campaigns. Many of the gifts came from new supporters to Mayo Clinic a reflection the younger demographics of the VICE audience and VICE’s strong digital presence.
“The money raised in the Killing Cancer campaign will have impact right away, helping advance cancer research and finding cures for patients,” said John Noseworthy, M.D., Mayo Clinic president and CEO.
The success of the campaign was due in large part to a fundraising match challenge issued by VICE founder and CEO Shane Smith with a total goal of $2 million. Through the challenge, Mr. Smith matched the first $1 million in gifts made by more than 10,000 documentary viewers and loyal Mayo Clinic supporters.
Joe Dangor, Mayo Clinic Public Affairs, 507-284-5005, firstname.lastname@example.org