Mayo Clinic has a new educational video to communicate our guidelines for appropriate employee use of social media and to encourage creative work-related application of social tools in health care. #SocialAtMayo – Social Media Guidelines for Mayo Clinic Employees is part of our orientation program for new hires and also will be distributed to the broader [...]
Today’s patients are educating themselves far beyond traditional waiting room pamphlets. With social media, search engines and active disease communities, engaging with patients in the online space where they’re searching for answers offers physicians a new way to educate their patients. During this week’s Health Care Social Media Summit at Mayo Clinic, Kansas City pediatrician Dr. Natasha Burgert spoke about using these [...]
Have you heard of the Zombie Apocalypse? It’s the social media campaign the Centers for Disease Control and Prevention (CDC) is using to promote public health preparedness. During a presentation this week at the Health Care Social Media Summit, Maggie Silver said the campaign has gone viral with more the 3.6 billion impressions. Sound bites with Maggie Silver, CDC Health Communication Specialist, [...]
Bringing the Social Media Revolution to Health Care is a new book to help health care professionals use social media tools for promoting health, fighting disease and improving health care. Introduced by the Mayo Clinic Center for Social Media the book features essays by 30 industry thought leaders offering inspiration and encouragement to both newcomers and experienced users of [...]