- By Glenn Lyden
Gold Cross Ambulance becomes Mayo Clinic Ambulance
New name and look, same great Mayo Clinic care
ROCHESTER, Minn. — As of April 1, an established and respected emergency medical service in the community has both a new name and look. Gold Cross Ambulance is now Mayo Clinic Ambulance.
Gold Cross Ambulance has been part of Mayo Clinic since 1994. The name change will clarify for patients and communities that Mayo Clinic provides their ambulance service, and will reflect the safe, high-quality care that continues to be available to them from Mayo Clinic paramedics and emergency medical technicians (EMTs).
Ambulances, uniforms and building signage will be refreshed with a bold, consistent and highly visible design that aligns with the Mayo Clinic brand. The new look will roll out throughout 2019, first in Rochester, then in the other communities served by Gold Cross in Minnesota and Wisconsin.
“It will take us several months to update our entire fleet of ambulances. We have 70 ambulances serving communities across parts of Minnesota and Wisconsin, so we’ll take a phased approach to transitioning the fleet,” explains John Wald, M.D., a member of the Mayo Clinic Ambulance Service board of directors. “For a while, people may see both Gold Cross and Mayo Clinic ambulances in their communities – but it’s always the same Mayo Clinic paramedics and EMTs caring for them.”
The ground ambulance service is just one of five service lines that previously operated under the umbrella name “Mayo Clinic Medical Transport.” This name now has changed to “Mayo Clinic Ambulance Service,” which includes the five integrated services that Mayo Clinic provides to communities:
- Ground ambulance (formerly Gold Cross, with 15 locations in Minnesota and Wisconsin)
- Air ambulance (Mayo One helicopter and airplane)
- Emergency communications (Emergency Communications Center)
- Education and training (for Mayo Clinic paramedics, EMTs and other staff, as well as community first responders)
- Community paramedicine (physician-ordered home care, currently offered in northwest Wisconsin)
Mayo Clinic Ambulance serves more than 120 Midwest communities, including Rochester, Albert Lea, Austin, St. Cloud, Duluth/Superior, Little Falls and others across a 16,000-square-mile service area.
About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to clinical practice, education and research, providing expert, comprehensive care to everyone who needs healing. Learn more about Mayo Clinic. Visit the Mayo Clinic News Network.
- Glenn Lyden, Mayo Clinic Public Affairs, 507-284-5005, firstname.lastname@example.org