- By Dana Sparks
Live-Stream Colonoscopy Promoting Cancer Screening Awareness
#ScopeScope is Mayo Clinic’s first LIVE procedure broadcast
The broadcast is part of Mayo Clinic’s ongoing collaboration with Fight Colorectal Cancer to raise awareness of the importance of colorectal cancer screening. March is Colorectal Cancer Awareness Month.
“We’ve worked with Fight Colorectal Cancer on its One Million Strong campaign for the last three years to highlight the importance of appropriate screening,” says Lee Aase, director of the Mayo Clinic Social Media Network. “Our previous promotions included live patient events, a music video and a social media campaign. As we discussed plans for our 2016 promotion, I received a reminder for my colonoscopy, so we decided to take this opportunity to demystify the process by live-streaming the procedure on Periscope.” Learn more.