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Mayo Clinic Launches New Web Concept for its Research Magazine
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ROCHESTER, Minn. – Mayo Clinic has developed and launched a new concept for Discovery’s Edge, its research magazine. The new approach adds videos, animations, medical imagery, weekly news briefs, and news features, while maintaining its longstanding appeal to thousands of readers interested in medical discoveries and emerging research. Discovery’s Edge continues its popular in-depth articles on medical research written by some of the nation’s top science writers. The new platform complements the print and digital magazine versions, which appear twice annually, and replaces an online presence that began in 2004. In 2016, a Spanish language edition will be available.
“Today’s research determines tomorrow’s medical treatments,” says Gregory Gores, M.D., Mayo Clinic’s executive dean for Research. “Discovery’s Edge is our messenger, telling our story on behalf of the thousands on our research teams working to find those solutions.”
MEDIA CONTACT: Bob Nellis, Mayo Clinic Public Affairs, 507-284-5005, email: newsbureau@mayo.edu
“This is far more than a redesign; it’s a new approach to telling stories that aren’t being told elsewhere,” says medical editor Karl Nath, M.D., “In addition to the background, the science and the findings of our research, we hope to explain the reasons behind it all, as well as the passion and teamwork it takes.”
Discovery’s Edge is for anyone interested in how research is changing health care and how Mayo Clinic is changing medicine. From one location online, readers can access behind-the-scenes blog posts, breaking news releases and laboratory websites in addition to the stories on the front page.
Praised and quoted by journalists from Forbes to the New York Times, Discovery’s Edge strives to offer insight into how medical science happens and why it’s crucially important. The magazine is produced by Mayo’s creative and editorial staff.
“This is truly a magazine aimed at the public and patients who are eager to learn what Mayo discoveries are being translated into medical practice right now and what may be happening just around the corner,” says executive editor Bob Nellis.
About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to medical research and education, and providing expert, whole-person care to everyone who needs healing. For more information, visit www.mayo.edu/research.
