- By Ginger Plumbo
Mayo Clinic Announces Next Evolution of Web Presence
ROCHESTER, Minn. — Jan. 24, 2014 — Mayo Clinic has launched the next evolution of its presence on the Web, by integrating its three existing external websites — mayoclinic.com, mayo.edu and mayoclinic.org — into a single platform. This is the single largest project undertaken in the history of Mayo Clinic’s Web assets and involves an estimated 60,000 Web pages. Mayo Clinic draws about 50 million unique visitors per month collectively to its three main Web domains.
“Web integration is part of Mayo Clinic’s effort to deliver actionable knowledge and intelligence to improve care and reduce costs,” says Roger Harms, M.D., chair of Mayo Clinic’s Web Steering Committee. “We maintain a market-leading Web presence in the consumer health and health care markets that provides people around the world with a window into Mayo Clinic’s knowledge, expertise and services.”
The multiyear project delivers notable achievements, including:
- Consolidation of multiple websites into one, spanning two domains, mayo.edu and mayoclinic.org
- Contemporary user-centered and adaptive design for mobile-friendly Web pages
- Operational efficiencies achieved from a single content management technology platform
- Improved accessibility and site search
Mayo Clinic has a rich history of innovation, including early adoption and advancements on the Web. In early 1995, Mayo Clinic launched mayo.edu as an online portal for education and research information. Later that year, Mayo Clinic was among the early innovators of health information on the Internet, launching its first iteration of the popular site MayoClinic.com for consumers. In 2001, mayoclinic.org was launched as the organization’s Web presence. Now, the millions of people who use Mayo’s websites to view health information, make an appointment, learn about the latest research and clinical trials, search for continuing medical education, apply to one of Mayo’s schools, or search for jobs and other information can do so at http://www.mayoclinic.org/.
Technical support for this project came from Avanade, Sitecore and TopQuadrant.
Dr. Harms is available for interviews and commentary.
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About Mayo Clinic
Recognizing 150 years of serving humanity in 2014, Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life. For more information, visit 150years.mayoclinic.org, http://www.mayoclinic.org/ and newsnetwork.mayoclinic.org.
Ginger Plumbo, Mayo Clinic Public Affairs, 507-284-5005, Email: [email protected]