“Mayo Clinic” is one of the best-known and most-trusted “brand names,” but its origin has more to do with our inherent values than with any sophisticated marketing plan.
Mayo is a family name. William Worrall Mayo, M.D., a frontier doctor, settled his young family in Rochester, Minn., when he was appointed as an examining surgeon for the Union Army during the Civil War. In the 1880s, his sons, William and Charles, finished medical school and joined his medical practice.
The opening of Saint Marys Hospital in 1889 helped fuel rapid growth in the family practice. Starting in 1892, the Doctors Mayo took on partners whose skills complemented their own. This development paralleled the growth of specialty fields in medicine.