Social media can be a scary, intimidating thing. The Mayo Clinic Center for Social Media offers hands-on, rigorous training sessions to those who would like to apply social media to their work and make it a little less scary. Anyone can attend, including Mayo Clinic employees and volunteers, but also external professionals.
I attended the Social Media Residency as part of my Public Affairs internship at Mayo Clinic. In this role, I am involved in a variety of areas, but mostly internal communications. I create communication pieces about topics including employee achievements, patient stories, research, and keeping employees informed and aware of things happening at Mayo Clinic. In several of these roles, internal social media is considered, allowing me to create communication plans centered around these tools. I chose to attend the residency not only to hone my skills for my current job, but to make myself a more marketable candidate for future employment; social media matters, and more and more employers are looking for professionals well-versed in it.
I participated in the Social Media Residency at the Rochester campus on June 25 and 26. The two-day residency guided us through the use of many social media tools including Twitter, LinkedIn, Facebook, Yammer, Pinterest, WordPress and YouTube. A social media expert presented each tool in depth, and we were then asked to discuss how we could apply each tool to our work areas.